Internet revolutionized the modern world by providing quick access to endless information. Mobile devices have changed the means by which we retrieve that data. The sheer force of the number of people in the USA and in the world accessing the internet from a mobile device has been a game changer in the industry. According to the Pew Research Center in 2015, nearly 2/3 of all Americans owned a smartphone. For many of these people it is the key entry point to the online world. 15% have limited alternatives to connecting to the internet besides their smartphone. The decreasing cost of mobile devices in the Pacific Rim has made the internet even more accessible than before. According to Smart Insights, the number of mobile users has already exceeded the number of desktop users. (more…)
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