Mobile first arrived in 2014
It is taking us time to internalize this fact.
According to Google Analytics data gathered by Google Search Engine in 2017, 40% of online transactions are carried out on mobile devices.
Mobile World Congress 2018
Recently, at the Mobile World Congress in Barcelona, 3 industry leaders, Clorox CMO Eric Reynolds, Horizon Media Executive VP and Managing Partner Sarah Baehr, and Lego VP and Head of U.S. Marketing Amy Pascal stated
- Stop thinking of mobile as a channel; marketing is mobile.
- Make your creative mobile-first.
- Answer a consumer need.
Leveraging Social Media
The talk is riveting. The presenter is entertaining. I have learned so many interesting facts. I cringe inwardly when I realize how the speaker has missed a golden opportunity…
It is an undisputed fact that presenting to an audience is one of the best ways to gain visibility for your business. When I stand up to speak, then I notice some people are “working”, playing Candy Crush or texting their latest flame. The best advice I can offer to attempt to gain the audience’s attention is to read Jeff Haden’s post
Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.
– Napoleon Hill
I am the speaker’s worst nightmare. I constantly fiddle with my phone as I transition between taking notes and photographs, unless the presenter has taken advantage of the strategies mentioned below…
Now the audience’s attention is focused upon you.
How can you leverage this opportunity to share your content and connect on social media?