I think my new site should be no. 1 on Google search engine.
How come I can’t find my site on page 10?
When a new prospect tells me “I need a website built for my business”, s/he often loses sight of the goals. They might have an idea in their minds of what their website will look like or have looked at other sites that they liked. Others merely know that they need to have “one of those”. If you are an emerging entrepreneur, of course you have to have a website otherwise you would be left in the dark ages.
The most basic goal of the site is visibility. Do you want to sell your book, get more donations, sell your services or have more people read your blog? In theory you can achieve this goal with an ugly website. I worked on a search engine optimization project recently. The client spent thousands of dollars on advertising and tens of thousands of visitors came to his site. The goal of his site was to go viral, and he did – at 50c per visitor. How much are you willing to spend to have your post go viral? What happens if you don’t have a large advertising budget? Many of my clients are emerging entrepreneurs and they are looking for a budget solution. Maybe they have a good basic website. Is there a way to increase web site traffic fast without spending thousands of dollars?
The answer is no and yes. If you have recently published your website then perhaps your friends and acquaintances will take a look out of courtesy. If nothing changes on your site, there is no reason to go back to it. Your site is like a grain of rice in a sack. There are many, many similar sites attempting to reach the same people that you are trying to reach.
How can you overcome this problem if you have a small budget? When someone is looking for a service or a business like yours, they will first go to a search engine and type in a search phrase. In order to be visible to your audience, you need to optimize you website for the search engines and attempt to match those search results. The more compatible your site is with Search Engine standards, the easier it will be for them to find you.
Search Engine Results Pages (SERPS)
There are two kinds of search engine results: The first is paid advertising. You will see these results in the top of the search engine results. The second is known as organic optimization. That means that a person who understands search engine optimization has taken specific steps to make that website more accessible to search engine bots. With a small investment, we can provide the search engines with the data they are looking for and improve our visibility chances.
At this point people tell me that their “web designer took care of all of that”. If you want to live in a house, you do not have to be a builder. When your builder has completed your house, you understand a little about tiles, bathroom fixtures and kitchen cabinets. Do you expect your builder to do the landscaping as well as the build the house? In the current budget market few web developers or designers can afford to include more than basic Search Engine Optimization in the price of the site. From a personal perspective, I add the website to search engines and create an account on Google Webmaster tools. Any further effort on my part will raise the cost of the site, and price me out of my market. In looking at some of the basics of search engine optimization, I see that is true in most cases.
How to increase website visibility on Google and other search engines?
Looking at this topic very broadly, we can divide the criteria into 3 main factors:
- User accessibility. Is it easy to navigate your website?
Always remember that the site must be easy for humans to navigate. If I am looking for some specific information and I need to click three times to find it, the chances are that I will abandon the site because the next site in the search engine results page (serp) will give me that information immediately.
2. Ranking factors – these may be compared to grades assigned by search engines. For example site speed – the time that it takes for your web page to load.
3. Non – ranking factors – these help you to be found, but the search engines do not grade your site if you have them. For example, keywords. (more…)