Digital Marketing Tools
Historically businesses used traditional marketing tools, such as telephone promotions, billboards, events and business flyers. Today, people are using the internet and missing out on digital tools is a lost opportunity. In some cases, like social media, the digital...
Putting your best footer forward
The website footer is a mini-index of information links for a website. Besides navigation links, include your address, contact information, and business hours.
How to approach building a new website
What do I need to build a website? You have a new business, interest, gig or side hustle and you want a web site to inform your audience what you are able to do. What do you need to set it up? Primarily content: text, video, and images. Think of your elevator pitch....
The Blog Blues Block
One of the greatest barriers that I witness is starting that blog. Life as a small business owner is tough. Besides the actual work that we do, we need to market, learn new technologies and perform a gazillion tasks that have no connection to the work we love.
Joséphine- WordPress 5.9
WordPress 5.9 has many different parts that can work together. It was named after the jazz singer Josephine Baker who believed that all people could live in harmony together.
Turn Your Small Business’s Virtual Space Into Real-World Success
Resources to support your online business success. A user friendly website with clear details of your products and contact info is key.
Google Web Stories
The internet is highly competitive. If creating content using visual tools is something that you enjoy, consider Web Stories for visibility.
How to Grow Your Brand in a Saturated Market
What is Market Saturation? Recently, I started building a site for a Locksmith. For those of you who are not familiar this industry is highly competitive. Market saturation arises when the volume of a product or service in a marketplace has been maximized. A saturated...
Pen or Taser?
Scenario of me pitching to clients: What are your challenges? Clients: There are so many of our prospective clients who get sticker shock when we tell them the cost of our services. We work very hard and genuinely care about our people. Many of them are repeat...
The WordPress More Tag
In a WordPress blog summary, the “Read More” tag or ellipsis (…) stops after 55 words regardless of the structure of the sentence or paragraph. This fact sheet explains how to mange it.