by Shelley Magnezi | Mar 9, 2018 |
Mobile first arrived in 2014
It is taking us time to internalize this fact.
According to Google Analytics data gathered by Google Search Engine in 2017, 40% of online transactions are carried out on mobile devices.
Mobile World Congress 2018
Recently, at the Mobile World Congress in Barcelona, 3 industry leaders, Clorox CMO Eric Reynolds, Horizon Media Executive VP and Managing Partner Sarah Baehr, and Lego VP and Head of U.S. Marketing Amy Pascal stated
- Stop thinking of mobile as a channel; marketing is mobile.
- Make your creative mobile-first.
- Answer a consumer need.
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by Shelley Magnezi | Dec 3, 2017 |
Thursday this week was Computer Security Day. For me this past week has been Website Disaster Recovery Week. Last month I participated in WordCamp Baltimore, an event for the WordPress and blogging community. There I attended a talk on web security by Eve Land support engineer for the Sucuri company. She said that every website should have a disaster recovery plan. The question is not what happens IF my website gets hacked, but what to do WHEN it gets hacked.
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by Shelley Magnezi | Mar 7, 2018 |
Leveraging Social Media
The talk is riveting. The presenter is entertaining. I have learned so many interesting facts. I cringe inwardly when I realize how the speaker has missed a golden opportunity…
It is an undisputed fact that presenting to an audience is one of the best ways to gain visibility for your business. When I stand up to speak, then I notice some people are “working”, playing Candy Crush or texting their latest flame. The best advice I can offer to attempt to gain the audience’s attention is to read
Jeff Haden’s post.
Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.
– Napoleon Hill
I am the speaker’s worst nightmare. I constantly fiddle with my phone as I transition between taking notes and photographs, unless the presenter has taken advantage of the strategies mentioned below…
Now the audience’s attention is focused upon you.
How can you leverage this opportunity to share your content and connect on social media?
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by Shelley Magnezi | Aug 3, 2017 |
I had the privilege of talking with a kind and generous person in the form of Cynthia Payne, an author who writes self help books. Her best-selling product is Attitude within the Workplace: An Eight-Step Healing Process
It’s never too late to turn your life around.
–Cynthia Payne
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by Shelley Magnezi | Jun 30, 2017 |
Ignore mom’s advice. Talk to strangers!
–Lori Saitz
Lori Saitz of Zen Rabbit is an unusual person. When I interviewed her she told me that she used the failure of her gratitude cookie business, Zen Rabbit Baking company, to jump start her current business of helping quiet people build networking connections.
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by Shelley Magnezi | Jun 16, 2017 |
To catch a thought before it becomes a feeling that determines an action is the skill of a lifetime.
My mission is to teach women these skills.
–Lydia Elle
Lydia Elle is a mindset and business consultant and multipreneur. Her best-selling product is her book, “And So I Prayed…: The First 40 Days: Special Edition” available from Amazon in print and on Kindle.
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by Shelley Magnezi | Jun 9, 2017 |
To business that we love we rise betime,
And go to’t with delight.
–Antony and Cleopatra, IV.iv
Meet Mari Geasair with More Clients, Less Stress and AuthenticTherapyMarketing.com. Mari serves clients who are service-preneurs such as therapists, healers, creatives, and other service providers who seek to make the world a better place through their unique talents.
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by Shelley Magnezi | May 19, 2017 |
This week I attended a Meet Up where a person spoke about SEO (Search Engine Optimization). The talk had some interesting tips and insight; however the speaker did not fail to mention that his authority was based upon the fact that he has 10,000 followers and had written a book on the psychology of marketing. He invited us 3 times during the talk to email him and get his white paper without an opt-in.
According to my understanding this is the opposite of what Nannette Minley does. She coaches entrepreneurs trying to make an impact with customized marketing strategies for their business. The focus is on their vision and clarity rather than determining success in terms of 10,000 followers or the six figure slogan.
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by Shelley Magnezi | May 11, 2017 |
Whilst talking to Kathy Wilson of WELA (Workplace Etiquette Leadership Academy) Workshops I felt the deep commitment that she has of bringing leadership experience gained in the workforce to young adults entering the workforce, teams and individuals ‘building people to become the best versions of themselves’.
What impressed me about Kathy that is not included in her list of services is how she as an individual felt motivated to expand her job description from Budget Director into something that inspired and fulfilled her. Coworkers who understood her talents would approach her for help and advice. She loved grooming staff for greatness, revealing their strengths and weaknesses, passions, unique talents and gifts. She loved seeing that light bulb come on when they “Got It”, and moved from awareness to growing with intention into their purpose, and eventually soar into their destiny.
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by Shelley Magnezi | May 4, 2017 |
I immediately fell in love with Sharon Khen, a warm, empathetic and skillful Life Coach who has a universal love of all people.
Sharon specializes in:
- Family Coaching, such as parenting and empowering parental authority, and building healthy family relationships.
- Working through life transitions for situations like divorce, marriage, becoming parents and relocation. Turning overwhelming feelings of chaos into an opportunity for empowerment and to gain a new sense of control over one’s life.
- Confidence Coaching, using proven strategies to create a healthy self image and help build self-confidence.
- Stress Management Coaching, using practical strategies to take control of the stress and how to cope with it .
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