Scenario of me pitching to clients: What are your challenges? Clients: There are so many of our prospective clients who get sticker shock when we tell them the cost of our services. We work very hard and genuinely care about our people. Many of them are repeat business, yet when we share the cost of […]
What do I need to build a website? You have a new business, interest, gig or side hustle and you want a web site to inform your audience what you are able to do. What do you need to set it up? Primarily content: text, video, and images. Think of your elevator pitch. What do […]
Search Engine Optimization refers to the unpaid results that a search engine serves a user who enters a query. SEO is important because improve the online presence and traffic for a website.
In a WordPress blog summary, the “Read More” tag or ellipsis (…) stops after 55 words regardless of the structure of the sentence or paragraph. This fact sheet explains how to mange it.
Featured Snippets can increase traffic, brand awareness, converversions and the Click Through Rate. What is a featured snippet and how can you get one
Site structure is an important element as well as a challenge in SEO strategy. Since search engines crawl your site by following links, the link structure of your site is critical to SEO.
If you wanted to answer a general knowledge question like the name of the current Google CEO or your local house representative, how would you search for the information? Would you type it into your electronic device? OR Would you ask Alexa, Siri, Cortana or Google? According to Forbes by 2020 half of all […]
Blogging is a great way to grow your audience and attract people to your website. No matter if you are marketing a product or blogging for personal interest, you don’t want to have a “Halloween site” that people see once and never again. The question is how to attract people to your site? If […]
One of the topics that have come up for me frequently in the past few days has been the spam on comments in WordPress. People sometimes try to use other people’s blogs to create back links to their sites that are not related. There are ways around this like using a plugin such as Disqus […]
What is a WordPress Theme? “A WordPress Theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. These files are called template files. A Theme modifies the way the site is displayed, without modifying the underlying software. A WordPress theme provides all of the front end styling […]