Do you use visuals on your social media? What about video or animation?
The gif pronounced jif, is a short loop of images. It has been around for some time and only gained traction recently with other forms of visual animation such as slide shows. The user may be scanning hundreds of items of content in her feed and a moving image or video is more likely to attract her attention.
What are the best tools to create visuals and how can we find existing gifs?
Here is a great resource from Social Examiner that explains what resources are available and the optimal gif frequency in our Social media posts.