1. Mobile Responsive Site
Since Google Search Engine created the mobile first index, websites that are not responsive can only be found on the desktop index.
2. Speed
A site that loads within 2 seconds is essential so that users stay on your page instead of moving onto the next search result that loads faster.
3. Security
Having software on the site that protects it is insufficient if you don’t read the messages.
4. Backups
Either have backups created regularly by your hosting service or install a plugin or have both. Backups are part of disaster recovery and a plan should be in place defining how to restore the site if it gets deleted.
5.SSL
Secure Sockets Layer (SSL) is a new standard that should be applied to all websites and changes the url from http to https. It adds encryption between the site’s web server and the user’s browser. This ensures that any data that passes between them is secure. SSL is particularly relevant for online forms. Since it is a new standard and a ranking factor (Google gives preference to SSL sites), it should be included with every site. (Note that on WordPress sites changing from a site that does not have SSL to one that has means that the database needs to be changed. There should be a redirect directing users from the previous http pages to the new https pages.)
6.Optimize Images
Images should be loaded on the page close to the size that they will appear on the production site. If the image loaded is very large and the image viewed online is very small, it takes time for the page to resize that. Images may also be compressed unless you have a photography site where quality is important.
7.XML Sitemaps
This is part of the Search Engine Optimization process that makes it easier for search engine robots to crawl your site.
8.Cache
Caching allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster.
9.Data
We all need more users to visit our site. By tracking the data we can fine tune our perfo
10.GDPR
Caching allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster.