Leveraging Social Media
The talk is riveting. The presenter is entertaining. I have learned so many interesting facts. I cringe inwardly when I realize how the speaker has missed a golden opportunity…
It is an undisputed fact that presenting to an audience is one of the best ways to gain visibility for your business. When I stand up to speak, then I notice some people are “working”, playing Candy Crush or texting their latest flame. The best advice I can offer to attempt to gain the audience’s attention is to read Jeff Haden’s post
Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.
– Napoleon Hill
I am the speaker’s worst nightmare. I constantly fiddle with my phone as I transition between taking notes and photographs, unless the presenter has taken advantage of the strategies mentioned below…
Now the audience’s attention is focused upon you.
How can you leverage this opportunity to share your content and connect on social media?
Ignore mom’s advice. Talk to strangers!
Lori Saitz of Zen Rabbit is an unusual person. When I interviewed her she told me that she used the failure of her gratitude cookie business, Zen Rabbit Baking company, to jump start her current business of helping quiet people build networking connections.
This week I attended a Meet Up where a person spoke about SEO (Search Engine Optimization). The talk had some interesting tips and insight; however the speaker did not fail to mention that his authority was based upon the fact that he has 10,000 followers and had written a book on the psychology of marketing. He invited us 3 times during the talk to email him and get his white paper without an opt-in.
According to my understanding this is the opposite of what Nannette Minley does. She coaches entrepreneurs trying to make an impact with customized marketing strategies for their business. The focus is on their vision and clarity rather than determining success in terms of 10,000 followers or the six figure slogan.