by Shelley Magnezi | Apr 26, 2022 |
A client with many years of experience as a language teacher had been teaching adults conversational skills. She wanted to expand her clientele and services using a website.
Focus
Design a fully equipped website from the ground up that would enable clients to purchase packages with a credit card.
The package would give them a voucher to be used in lieu of payment for individual sessions.
Result
The client was happy with the website. She also liked the fact that she was able to perform basic maintenance herself.
A year later she requested an additional product where she could fill out any amount on the site and be taken to a payment gateway so that clients could pay for one-time consultations.
Solution:
- The client envisaged a solution similar to her yoga class website where clients could purchase different packages and attend the classes when it suited them without having to commit to a weekly schedule.
- We installed a plugin called Amelia that could be used to create the packages and also enable the teacher to schedule private lessons and additional services at a fixed fee.
- We purchased hosting, installed a theme and collaborated on page creation.
- One of the questions was how could we ensure that the student purchased the packages relevant to their level? We did not want potential clients to purchase something before they were screened by an instructor. We create password protected pages for them only the designated could see the packages.
- Built Search Engine Optimization . This worked really well since a client reached the owner by searching on Google.
- Install website security.
- Test the new site for speed and responsiveness.
- Make the website live.
by Shelley Magnezi | Sep 25, 2018 |
- Date: July 2017
- Website:https://vrt-u.com/
- Project Type: New website
An entrepreneur decided to build a website focusing on virtual reality and augmented reality that could later be used as a catalog platform to showcase products.
Focus
Build a responsive website to showcase the owner’s expertise and events that he attends. Add products so that clients can learn more.
Solution:
- Build a simple responsive website.
- Allow the client to load his blog posts and connect with users.
- Familiarize users with relevant speaking events, competitions and products related to virtual and augmented reality.
- Connect the site to social media and permit users to share posts on social media.
- Secure the website.
Result
The client was happy with the work and later requested a website expansion.
by Shelley Magnezi | Sep 25, 2018 |
Palm Tree Consulting Group
- Date: July 2018
- Website: https://palmtreeconsultinggroup.com
- Project Type: New website
The client is an experienced copywriter with diverse experience primarily in government and health related copywriting.
When she decided to open her business, she wanted to set up her website correctly while she focused on the business development and marketing. She needed a site with a simple interface in order to post her blog entries as well as optimize them for organic Search Engine Optimization (SEO).
Focus
Build a responsive website to showcase the client’s skills as a copywriter.
Solution:
- Build a responsive website that is optimized for SEO.
- Showcase previous copywriting and press report samples.
- Make users familiar with the client’s skills in order to attract clients.
- Provide contact details and a contact form.
- Secure the website.
Result:
Palm Tree Consulting Group and District Creations worked in tandem to create a website showcasing copywriting skills.
by Shelley Magnezi | Sep 25, 2018
- Date: June 2018
- Website: https://polohayllc.com/
- Project Type: New website
A company that sells top quality perennial peanut hay located in Florida needed an informational website to display their products. The company is licensed to deliver within the state of Florida and 100 miles beyond the border.
Polo Hay LLC started when the owners struggled to find food for their polo horses and decided to create their own solution.
Since the hay business is a side gig, they delegated professionals to help them so that they can focus on their main business. This is also true for their website.
Focus
It was necessary to emphasize local presence. A search for Polo Hay LLC in Florida produced a listing for Polo shirts.
Solution
- Build a responsive website from scratch that looks good on Desktop and mobile explaining the products.
- Provide text and map location information on the website.
- Claim the Google My Business listing in order to get a map marker on Google Maps that correctly shows the farm’s location. List the products correctly so that clothing is not associated with this business.
- Set up a contact form that notifies the farm personnel when a potential or existing client is looking for information.
- Produce a 2 minute movie from 8 minutes of drone photography footage provided and load the movie onto YouTube. (Often the movie shows first in search results.)
- Provide security on the site to limit the possibility of a brute force attack.
Maintenance:
District Creations provides monthly maintenance for Polo Hay LLC that includes updating software and providing a monthly analytics report.
Result:
The client was thrilled with the website and particularly with the YouTube video displayed on the site.
The farm personnel were super happy with the fact that the location now has a marker on Google Maps and is easier to locate.
